“Flaunt The Chaabi” sets a new benchmark in real estate advertising. While many real estate ads look similar, this campaign created a clutter-breaking piece of communication. BrahmaCorp, a leading real estate brand in Pune, planned to deliver over 2100 possessions to its patrons in six months and wanted to announce this through a corporate campaign. Instead of choosing traditional print ads, the brand took a bold, fresh approach by producing a pulsating digital film and an eye-catching out-of-home (OOH) campaign. This innovative direction not only highlighted BrahmaCorp’s achievement but also helped the brand stand out in a highly competitive real estate market.